Plutus Launches Tokenized Loyalty Program on Base Network

Plutus has introduced its tokenized loyalty rewards program, PLUS More, on the Coinbase-incubated Ethereum Layer 2 network, Base. This initiative represents a significant shift in the traditional rewards landscape, transitioning it into the open, permissionless realm of decentralized finance.

Through PLUS More, Plutus is redefining how loyalty value is earned, owned, and utilized, all on-chain. The project initially pioneered the tokenization of real-world assets (RWA) through on-chain loyalty rewards with Pluton (PLU) in 2015. Over the past decade, Plutus has rewarded over $58 million in in-app savings. Now, PLUS More is live as a new addition for PLU stackers aiming to maximize savings on their spending with the Plutus Card.

PLUS More is more than just a rewards system; it is a movement that shifts control from corporations to consumers, from closed ecosystems to open infrastructure, and replaces forgettable points with tokens designed for practical use. With this program, billions in loyalty rewards, such as airline miles and cashback, that go unclaimed yearly can now be claimed. These legacy models are transformed into interoperable, self-custodied tokens usable across the Plutus app and beyond.

Currently, the service is available to UK and EU customers, who can tokenize their rewards in-app and request payouts on the Base network. After securing licensing under MiCA and the UK FCA, PLUS token holders can access a growing marketplace of partner perks, travel discounts, and digital gift cards, all powered by smart contracts on Base.

The PLUS More ecosystem will be powered by FUEL, a new on-chain network fee similar to GAS on Ethereum. FUEL is designed to keep the system sustainable over time by returning rewards to customers instead of minting new tokens. With this system and a decade of experience in the tokenized asset world, Plutus has positioned itself as a leader in real-world on-chain utility. The project is set for expansion to the U.S. now that it has a sustainable loyalty system for everyday use, FUEL, and Rewards-as-a-Service (RaaS).

RaaS allows businesses to connect to the PLUS More network and launch branded loyalty programs, driving growth while giving their customers greater control and real-world utility from rewards. For now, rewards are issued as in-app points on the Base network and are not available on-chain, and tokens are non-transferable. Once licensing approval is granted, distribution to eligible Plutus Cardholders and the launch of additional features under development will begin.