Plutus Launches PLUS More on Base, Revolutionizing Loyalty Rewards with 100% On-Chain Utility

Plutus, a pioneer in on-chain integrated finance, has launched PLUS More on Base, an Ethereum Layer 2 network incubated by Coinbase. This new system marks a significant evolution in traditional loyalty rewards, transitioning them into the open, permissionless world of decentralized finance. PLUS More aims to redefine how loyalty value is earned, owned, and used, all on-chain.

PLUS More is more than just a rewards system; it represents a movement that shifts control from corporations to consumers and from closed ecosystems to open infrastructure. It replaces traditional, often forgotten points with tokens designed for practical use. Every year, billions in loyalty rewards go unclaimed due to fragmented, hard-to-track, and nearly impossible-to-transfer systems. PLUS More addresses these issues by transforming legacy models into interoperable, self-custodied tokens usable across the Plutus app and beyond.

Initially, Plutus Card customers in the UK and EU will be able to tokenize their rewards in-app and request payouts on the Base network, pending the approval of relevant licensing, which is currently in progress. Once licensing under MiCA and the UK FCA is in place, PLUS token holders will access a growing marketplace of partner perks, travel discounts, and digital gift cards, all powered by smart contracts on Base. This ecosystem will be supported by FUEL, a new on-chain network fee designed to keep the system sustainable by recycling rewards back to customers instead of minting new tokens.

Plutus has been at the forefront of tokenizing real-world assets since 2015 with the launch of Pluton (PLU), the world’s first on-chain loyalty rewards token. Over the past decade, PLU has provided on-chain utility and rewarded over $58 million in in-app savings. With PLUS More, Plutus is poised for further expansion, making a future US launch possible. Through Rewards-as-a-Service (RaaS), businesses can connect to the PLUS More network and launch their own branded loyalty programs, driving growth while giving their customers greater control and real-world utility from rewards.

The PLUS More network is now live on Base, with rewards currently issued as in-app points and not available on-chain. Tokens are non-transferable, and distribution to eligible Plutus Cardholders will begin once licensing approval is granted. Additional features, including expanded RaaS capabilities for brand partners, are under development and will be launched once licensing is secured. Plutus continues to innovate and lead the next wave of real-world on-chain utility, offering a sustainable loyalty system for everyday use with FUEL and RaaS.