Plutus Launches PLUS More on Base, Revolutionizing Loyalty Rewards with 100% On-Chain Tokens

Plutus, a pioneer in on-chain integrated finance, has launched PLUS More on Base, an Ethereum Layer 2 network incubated by Coinbase. This new initiative marks a significant evolution in traditional loyalty rewards, transitioning them into the decentralized finance (DeFi) ecosystem. PLUS More is designed to maximize savings for users of the Plutus Card, offering a more transparent and user-controlled rewards system.

PLUS More represents a shift from traditional loyalty points to on-chain tokens, providing users with greater control over their rewards. Unlike conventional loyalty programs, which are often fragmented and difficult to manage, PLUS More transforms these rewards into interoperable, self-custodied tokens. These tokens can be used across the Plutus app and beyond, offering a more flexible and practical use case for loyalty rewards.

Initially, Plutus Card customers in the UK and EU will be able to tokenize their rewards in-app and request payouts on the Base network, subject to the approval of relevant licensing. Once the necessary licenses under MiCA and the UK FCA are obtained, PLUS token holders will gain access to a growing marketplace of partner perks, travel discounts, and digital gift cards, all powered by smart contracts on Base. This ecosystem will be supported by FUEL, a new on-chain network fee designed to keep the system sustainable by recycling rewards back to customers.

Plutus has been at the forefront of tokenizing real-world assets since 2015, when it introduced Pluton (PLU) as the first on-chain loyalty reward. Over the past decade, PLU has provided over $58 million in in-app savings, demonstrating the potential of on-chain utility. With the launch of PLUS More, Plutus aims to expand its reach and innovate further in the realm of real-world on-chain utility. The company is well-positioned for future expansion, including a potential US launch, thanks to its sustainable loyalty system, FUEL, and Rewards-as-a-Service (RaaS) model.

Through RaaS, businesses can integrate with the PLUS More network to launch their own branded loyalty programs. This not only drives growth for these businesses but also gives their customers greater control and real-world utility from their rewards. The entire PLUS More ecosystem is built on Base, leveraging its infrastructure to provide a seamless and efficient user experience.

PLUS More is more than just a rewards system; it is a movement that empowers consumers by shifting control from corporations to individuals. It replaces traditional, often forgettable points with tokens designed for practical use, fostering a more open and permissionless financial ecosystem. This initiative underscores Plutus's commitment to innovation and its leadership in the on-chain integrated finance space.