Plume's TVL Soars as PLUME Plummets: The RWA Paradox
Plume has emerged as a dominant force in the Real-World Assets (RWA) market, capturing over 50% of investors in this nascent sector [1]. As of September 2025, the platform reported 202,000 tokenized asset addresses, with $170 million in tokenized assets and $577.8 million in Total Value Locked (TVL) [1]. This growth is attributed to Plume’s DeFi-first strategy, which prioritizes composability and yield generation. Unlike traditional financial institutions, PlumePLUME-- enables RWA tokens to be used as collateral, for liquidity provision, or in lending, creating a seamless integration with decentralized finance ecosystems [1].
The project’s success is further bolstered by proactive regulatory engagement. Plume has established dialogue with U.S. Treasury and SEC officials, as well as Hong Kong authorities, to create a transparent framework for RWA tokenization [3]. This approach, termed a “regulatory moat,” aims to mitigate risks and position Plume as a compliant bridge between traditional finance and DeFi. In the U.S., the project’s meetings with SEC Commissioner Paul Atkins led to the proposal of an “Innovation Exemption,” which could temporarily ease regulatory constraints for blockchain-based services [3].
Despite these achievements, the PLUME token has underperformed, trading at $0.0969—a 60% decline from its all-time high [1]. The price volatility intensified following its Binance listing in August 2025, where it surged 36% intraday before plummeting due to airdrop-driven selling pressure. By September, the token had lost 58% of its post-listing peak, with technical indicators showing a bearish RSI shift from overbought to neutral [2]. Analysts attribute the decline to token unlocks, speculative trading, and macroeconomic factors. Approximately 26.5% of the 10 billion PLUME supply is now circulating, amplifying liquidity risks [2].
Plume’s ambitions extend beyond RWA. The project aims to tokenize $2.18 trillion in underutilized BitcoinBTC--, transforming it into “programmable capital” for DeFi applications [1]. However, this vision faces technical and regulatory hurdles, including smart contract risks and unclear classifications of tokenized Bitcoin products [1]. Meanwhile, ecosystem growth remains robust, with 85% RWA value and 84% holder growth in 30 days [3].
The disconnect between Plume’s fundamentals and PLUME’s price reflects broader market dynamics. While the project’s TVL has grown from $186 million to $257 million since August, token holder count dropped by nearly 50% from 42,000 to 22,100 [4]. This suggests waning retail confidence, possibly driven by the token’s unlock schedule and macroeconomic headwinds. Despite these challenges, Plume’s strategic partnerships—such as its collaboration with USD1USD1-- stablecoin and Hong Kong’s RWA Bridge Program—signal long-term positioning in a $16 trillion market [3].
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