PLAYSTUDIOS Expects Full US Launch of Sweepstakes Platform by Year-End, Reports 107% Increase in Direct-to-Consumer Revenue

PLAYSTUDIOS plans full US launch of Sweepstakes platform by year-end, with direct-to-consumer revenue up 107%. CEO Andrew S. Pascal notes a shift in the social casino market, with players gravitating towards social casino products powered by Sweepstakes.

Title: PLAYSTUDIOS Plans Full US Launch of Sweepstakes Platform by Year-End

Playstudios, a leading developer of free-to-play mobile games, has announced plans to launch its Sweepstakes platform in the United States by the end of the year. The company, which has seen significant growth in its direct-to-consumer revenue, aims to capitalize on the burgeoning social casino market.

The company's Q2 results, released recently, showed a 107% year-over-year increase in direct-to-consumer revenue, reaching $59.3 million, despite missing analyst expectations. Playstudios reported a net loss of $2.9 million, up from $2.6 million a year ago. The company maintains its full-year revenue guidance of $250 million to $270 million and expects full-year AEBITDA between $45 million and $55 million.

CEO Andrew S. Pascal noted a shift in the social casino market, with players increasingly favoring social casino products powered by Sweepstakes. This strategic focus aligns with Playstudios' recent performance, which saw a substantial increase in direct-to-consumer revenue.

Playstudios expects to launch the Tetris Block Party game in Q4 2025, which could further boost its revenue and user engagement. The company's Sweepstakes platform will offer a unique gaming experience, leveraging virtual currency and real cash prizes, making it attractive to a broader audience.

The market for social casino games is growing rapidly, driven by the increasing popularity of mobile gaming and the demand for engaging, free-to-play experiences. Playstudios' entry into the Sweepstakes market positions it to capture a significant share of this expanding market.

Analysts remain optimistic about Playstudios' prospects. The current average analyst rating on the shares is "buy," with a breakdown of recommendations including 3 "strong buy" or "buy," 1 "hold," and 1 "sell" or "strong sell." The average consensus recommendation for the software peer group is also "buy," with Wall Street's median 12-month price target for PLAYSTUDIOS Inc. at $2.50, about 56.4% above its August 1 closing price of $1.09.

Playstudios' Sweepstakes platform launch is a strategic move that could significantly enhance its revenue streams and market position. As the company continues to innovate and adapt to market trends, investors and financial professionals should closely monitor its progress in the social casino market.

References:
[1] https://www.tradingview.com/news/reuters.com,2025:newsml_PLX42D0C7:0-playstudios-q2-revenue-misses-estimates/
[2] https://sweepskings.com/sweepstakes-casinos/