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PlayStation 5 Consoles to See Price Hike in US.
ByAinvest
Wednesday, Aug 20, 2025 11:44 am ET1min read
Sony Group Corp is increasing the recommended retail price for PlayStation 5 consoles in the US. The company is engaged in various businesses including games & network services, music, movies, electronics products & solutions, imaging & sensing solutions, finance, and others. The price hike affects the network service business, home video game consoles, software, music production, film production, television program production, media network businesses, TV business, audio, video business, still image, video camera business, smartphone business, internet-related service business, image sensor business, insurance business, and banking business.
In response to the challenging economic environment, Sony Group Corp has announced an increase in the recommended retail prices for PlayStation 5 consoles in the United States. Effective August 21, the new prices will be as follows:- PlayStation 5: $549.99
- PlayStation 5 Digital Edition: $499.99
- PlayStation 5 Pro: $749.99
The price hike, which is part of Sony's broader strategy to navigate economic challenges, impacts various business segments including network services, home video game consoles, software, music production, film production, and more.
Sony's decision to adjust prices comes amid a broader economic climate that has affected many global businesses. The company has stated that while the prices for PlayStation 5 consoles are increasing, the prices for accessories remain unchanged. There are no additional price changes planned for other markets at this time.
In addition to the price adjustment, Sony has recently reported earnings that exceeded analyst expectations. The company reported $0.30 EPS, which was higher than the expected $0.24 EPS. Despite revenue falling short at $17.79 billion, the company's net margin and return on equity remained strong at 9.14% and 13.88%, respectively.
The financial performance and strategic adjustments by Sony underscore the company's resilience in the face of economic challenges. The price increase for PlayStation 5 consoles is a strategic move aimed at maintaining profitability while continuing to invest in innovation and growth across its diverse business segments.
References:
[1] https://blog.playstation.com/2025/08/20/playstation-5-price-changes-in-the-u-s/
[2] https://www.marketbeat.com/instant-alerts/rep-lisa-c-mcclain-sells-sony-corporation-nysesony-shares-2025-08-16/
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