Playnance Launches Secure Non-Custodial Gaming Platform for 30+ Studios

Playnance has officially unveiled its Web3 infrastructure after years of operating in stealth mode. The Tel Aviv-based firm now claims to have built a live ecosystem that enables mainstream users to interact with blockchain-based systems without needing to understand the underlying technology.

The company's platform processes approximately 1.5 million on-chain transactions daily and serves over 10,000 daily active users. Most of these users come from traditional Web2 backgrounds and do not require external wallets or manual key management to participate.

Central to the ecosystem is G Coin, a utility token that powers every transaction on the Playnance network. The token is currently in a pre-sale phase and is available through the company's official website.

Why the Move Happened

Playnance's decision to step out of stealth was driven by a strategy focused on real-world adoption. The company emphasized building scalable infrastructure before seeking public recognition. CEO Pini Peter stated that the goal was to create systems people could use without needing to understand blockchain mechanics.

The company reports that a majority of its active users come from non-crypto-native backgrounds, yet they generate sustained on-chain activity. This suggests that the platform has successfully abstracted blockchain complexity in a way that encourages long-term usage.

How the Market Responds

The emergence of Playnance highlights a broader industry shift toward practical blockchain adoption in consumer-facing applications. Unlike earlier Web3 projects that struggled to retain users, Playnance has prioritized operational scale and user behavior.

The firm's focus on infrastructure rather than a single consumer app positions it as a foundational player in the Web3 gaming sector. With shared on-chain systems and wallet infrastructure, users can move seamlessly between platforms without repeating onboarding processes.

The market appears to be taking notice. Playnance's infrastructure now supports more than 30 game studios and is being used in applications such as PlayW3 and Up vs Down.

What Investors Should Watch

Investors should monitor how Playnance's model scales beyond gaming. The company's success so far has been driven by high-volume, low-complexity onboarding, but sustaining this growth will require expanding into other sectors.

Additionally, the performance of G Coin will be a key indicator of the ecosystem's health. As usage grows, demand for the token is expected to increase, aligning it with real-world utility rather than speculative trading.

Playnance's infrastructure-first strategy suggests a long-term approach. The company has not focused on marketing or token-driven growth but rather on building a stable, scalable platform. This may appeal to investors seeking more sustainable, real-world blockchain applications.