Playboy shares surge 12.43% intraday as Kylie Jenner and Travis Scott tease upcoming Playboy Pleasure Issue feature.

Playboy surged 12.43% intraday following news of a high-profile feature in its upcoming Pleasure Issue, which includes a nude photo shoot of Kylie Jenner and Travis Scott. The announcement, teased on social media, generated significant buzz, with Jenner sharing a provocative image captioned to highlight the collaboration. This celebrity endorsement is expected to boost the magazine’s visibility and attract new readership, aligning with the stock’s sharp intraday rally. Other news items, including a former model’s divorce, theater productions, and unrelated celebrity mentions, were deemed insufficient to drive the magnitude of the price movement.