Playboy, Inc. shares rise 3.78% after-hours following the launch of 'The Great Playmate Search'.

Playboy, Inc. rose 3.78% in after-hours trading, following the announcement of 'The Great Playmate Search,' a global digital casting call to identify the 2026 Playmate of the Month and inside cover star. This initiative is part of the brand’s highly anticipated relaunch of Playboy magazine, marking the return of one of Playboy’s most celebrated traditions with a fully digital, fan-engaged competition.