Playboy Launches Global Digital Casting Call for 2026 Playmate of the Month

Playboy launches "The Great Playmate Search" to find the 2026 Playmate of the Month and inside cover star. The digital casting call is open to women worldwide and will be judged by a panel selected by Playboy. Registration is open for eight weeks, and the final 50 contestants will be voted on by their fans. The relaunch of Playboy magazine marks the return of the brand's iconic tradition.

Playboy, Inc. (Nasdaq: PLBY) has launched "The Great Playmate Search," a global digital casting call to identify the 2026 Playmate of the Month and the inside cover star for the magazine's relaunch. The eight-week competition offers significant prizes and is open to women worldwide. The contest is designed to be fully digital and fan-engaged, allowing aspiring creators to participate and engage with the brand's legacy.

Registration for the competition opened on August 4, 2025, and will remain open for eight weeks. After the submission period, contestants will be voted on by their fans, with the final 50 advancing to appear before a panel of judges selected by Playboy. Notable judges include former Playmates Shanna Moakler, Daphnée Duplaix, Summer Altice, Brande Roderick, and Gillian Nation, as well as a celebrity photographer. Fans can begin voting for their favorite contestant on October 1, 2025, with one free vote per day, as well as additional paid voting options to boost contestant visibility ahead of the Judges' Round.

The winners of the competition will receive extensive prize packages. The Playmate Pictorial Competition winner will be featured as Playmate of the Month in the Spring 2026 issue of Playboy, with a full pictorial photographed by a celebrity photographer, and inclusion in the official 2027 Playboy Calendar. The winner will also receive a $25,000 cash prize and a prize package that includes an all-expenses-paid professional photoshoot, one year of premium Honey Birdette lingerie, signature modeling opportunities with Playboy partners including Honey Birdette, Playboy Shop, and PSD, and the creation of a personal signature PSD collection featuring a dedicated photoshoot, name, and photo on a signature product, 10% royalties on all units sold, and placement across PSD's network channels. The winner will also receive VIP access to PSD events.

The Inside Cover Competition winner will receive a feature on the inside cover of an upcoming issue of Playboy, shot by a celebrity photographer. This winner will receive a $15,000 cash prize and a prize package that includes an all-expenses-paid photoshoot, one year of Honey Birdette lingerie, modeling opportunities with Playboy partners, a personal signature PSD collection with royalties on all sales, and exclusive VIP event access. Twenty runners-up in each competition will also receive a $350 Honey Birdette lingerie set.

The relaunch of Playboy magazine marks the return of one of the brand's most celebrated traditions—the Playmate of the Month. The digital casting call is part of Playboy's mission to create a culture where all people can pursue pleasure, building upon over 70 years of creating groundbreaking media and hospitality experiences.

[1] https://www.globenewswire.com/news-release/2025/08/04/3126678/0/en/Playboy-Launches-The-Great-Playmate-Search-A-Global-Digital-Casting-Call-for-Both-the-2026-Playmate-and-Inside-Cover.html
[2] https://www.stocktitan.net/news/PLBY/playboy-launches-the-great-playmate-search-a-global-digital-casting-pjbmozcht5p3.html