Playboy Completes Rebranding to PLBY Group Inc.

Playboy has completed its rebranding, retaining its Nasdaq ticker, PLBY. Analysts predict a 36.36% upside for PLBY stock with an average target price of $2.10. Despite a consensus "Outperform" rating, GuruFocus suggests a notable downside based on GF Value. The projected GF Value for PLBY in one year is $0.63, indicating a potential downside of 59.09% from the current price.

Playboy, Inc. (NASDAQ: PLBY) has officially completed its corporate name change from PLBY Group, Inc. to Playboy, Inc., reflecting a closer alignment with its iconic brand. This strategic move, approved by stockholders at the company's annual meeting, emphasizes the company's dedication to its core Playboy brand in both present and future business endeavors [1].

The stock of Playboy, Inc. will continue to be traded on Nasdaq under the same ticker symbol "PLBY," with no modification to its CUSIP number. The name change does not affect stockholder rights and requires no further action from shareholders [1].

Wall Street analysts have forecasted a positive outlook for PLBY stock. Based on the one-year price targets offered by 2 analysts, the average target price for PLBY is $2.10, with a high estimate of $3.00 and a low estimate of $1.20. This average target implies an upside of 36.36% from the current price of $1.54 [1]. Additionally, the consensus recommendation from 2 brokerage firms is "Outperform," indicating a positive rating for PLBY [1].

However, GuruFocus estimates suggest a notable downside based on GF Value. The projected GF Value for PLBY in one year is $0.63, indicating a potential downside of 59.09% from the current price [1].

In other recent developments, Playboy reported its first positive EBITDA since 2023, achieving $2.4 million in the first quarter of 2025. The company exceeded revenue expectations with $28.9 million, while earnings per share matched the forecast at -$0.10. This financial improvement was largely driven by a 175% increase in licensing revenue, highlighting the company’s strategic focus on high-margin deals [2].

Playboy is also exploring growth opportunities in gaming and hospitality, with potential licensing deals expected to materialize in the latter half of the year. The company is transitioning to an asset-light business model, focusing on diversifying revenue streams and enhancing profitability [2].

References:
[1] https://www.gurufocus.com/news/2945157/playboy-inc-completes-corporate-name-change-from-plby-plby-stock-news
[2] https://www.investing.com/news/company-news/playboy-completes-corporate-name-change-from-plby-group-93CH-4110443