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Playboy, Inc. Completes Corporate Name Change From PLBY Group, Inc.
ByAinvest
Thursday, Jun 26, 2025 11:58 am ET1min read
Playboy, Inc. has officially changed its corporate name from PLBY Group, Inc. to Playboy, Inc., aligning with its iconic brand. The stock will continue to trade on Nasdaq under the ticker symbol "PLBY." The company focuses on the Playboy brand for future business endeavors, with a stable portfolio of high-margin licensing deals and exploring growth opportunities in gaming and hospitality.
Playboy, Inc. has officially changed its corporate name from PLBY Group, Inc. to Playboy, Inc., aligning with its iconic brand. The stock will continue to trade on Nasdaq under the ticker symbol "PLBY." The company focuses on the Playboy brand for future business endeavors, with a stable portfolio of high-margin licensing deals and exploring growth opportunities in gaming and hospitality [1].The name change was approved by the company's stockholders at its 2025 annual meeting. The decision reflects the company's dedication to its core Playboy brand and its significance in the company's operations moving forward [2].
Wall Street analysts have provided mixed forecasts for PLBY Group Inc. The average target price for the stock is $2.10, with a high estimate of $3.00 and a low estimate of $1.20. This implies an average upside of 36.36% from the current price of $1.54. The consensus brokerage recommendation is "Outperform," indicating strong analyst support [1].
The company has reported a significant 175% year-over-year increase in licensing revenue, driven by the Byborg deal. It has also achieved its first positive EBITDA quarter since 2023, indicating improved financial performance. However, the impact of Chinese tariffs remains uncertain, with potential costs estimated at around $1 million for the latter half of the year [1].
Playboy, Inc. is focusing on growth opportunities that may not fully materialize until 2026 and beyond, indicating a longer-term horizon for significant revenue increases. The company is exploring new growth opportunities in gaming and hospitality, with potential licensing deals expected to materialize in the latter half of the year [1].
References:
[1] https://www.gurufocus.com/news/2945157/playboy-inc-completes-corporate-name-change-from-plby-plby-stock-news
[2] https://www.nasdaq.com/articles/playboy-inc-completes-corporate-name-change-plby-group-inc
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