Playboy, Inc. Completes Corporate Name Change, Aligning with Flagship Brand

PLBY Group has completed its corporate name change to Playboy, Inc. The change aligns the company's flagship brand with its corporate name and reflects its focus on Playboy brand operations. The company's common stock will continue to trade on Nasdaq under the ticker symbol "PLBY" and no change has been made to the CUSIP number.

Playboy, Inc. (formerly PLBY Group, Inc.) has officially completed its corporate name change to better align with its flagship brand. The company's stockholders approved the change at the 2025 annual meeting, and the new corporate name will reflect the company's focus on Playboy brand operations moving forward. The common stock will continue to trade on Nasdaq under the ticker symbol "PLBY," with no changes to the CUSIP number. This name change does not impact stockholder rights and no action is required from them.

The new corporate name aims to better reflect the company's mission to create a culture where all people can pursue pleasure. Playboy, Inc. is a global pleasure and leisure company connecting consumers with products, content, and experiences that help them lead more fulfilling lives. The company's products and content are available in approximately 180 countries worldwide.

The name change is a strategic move that could enhance brand loyalty and attract new customers in a competitive market. However, it may also suggest a lack of innovative directions or diversification in the company’s business operations, potentially alienating some investors or partners who prefer a broader corporate identity.

Playboy, Inc. has seen insider trading activity in the past six months, with no purchases but three sales by key executives. Additionally, hedge funds have shown significant interest in the company, with 31 institutional investors adding shares to their portfolios and 32 decreasing their positions in the most recent quarter.

References:
[1] https://www.nasdaq.com/articles/playboy-inc-completes-corporate-name-change-plby-group-inc
[2] https://www.globenewswire.com/news-release/2025/06/25/3105086/0/en/PLBY-Group-Inc-Completes-Corporate-Name-Change-to-Playboy-Inc.html