Play selects Allot's DNS Secure for cybersecurity protection services in Poland.

Play, a leading convergent operator in Poland, has selected Allot's DNS Secure to offer cybersecurity protection services to its fixed broadband customers. This agreement adds to the existing network-based Allot cybersecurity services deployed for mobile customers in 2021. DNS Secure protects against malware, phishing, and offers content filtering, and can be deployed with a "light touch" on the network.

Play, a leading convergent operator in Poland, has selected Allot's DNS Secure to offer cybersecurity protection services to its fixed broadband customers. This agreement, signed in April 2025, builds upon Play's existing deployment of Allot's network-based cybersecurity services for mobile customers, which was implemented in 2021 [1].

DNS Secure is designed for communication service providers (CSPs) to deploy a security solution for fixed broadband subscribers. It offers protection against a broad range of cyber threats, including malware and phishing, and includes content filtering capabilities. The solution can be deployed with a "light touch" on the network, either as a standalone solution or integrated with other solutions in the unified Allot Secure family, such as NetworkSecure, which Play already uses for its mobile customers [1].

Artur Dominiak, Director Home Services at Play, expressed satisfaction with Allot's NetworkSecure solution for mobile customers, stating, "For the last several years, our mobile customers have enjoyed the peace of mind that network-based cybersecurity protection gives them. We are confident that the same peace of mind will extend to our fixed broadband customers with the implementation of Allot DNS Secure" [1].

Amir Oren, VP Sales for EMEA at Allot, commented on the partnership, "Allot’s partnership with Play goes beyond products and services. We are invested in their success and in the satisfaction of their customers. Now, Play’s fixed broadband customers, with Allot DNS Secure, and their mobile customers, with the existing NetworkSecure deployment, can have a unified, converged user experience using Allot Security Management" [1].

This agreement represents a strategic expansion of Allot's cybersecurity partnership with Play, strengthening Allot's Security-as-a-Service (SECaaS) recurring revenue stream. The expansion from mobile to fixed broadband customers demonstrates both client satisfaction with the existing service and Allot's ability to cross-sell within its product portfolio [2].

For investors, this agreement signed in April 2025 represents revenue diversification beyond Allot's traditional DPI and traffic management solutions into higher-margin security services, which typically generate recurring subscription revenue rather than one-time hardware sales [2].

References:
[1] https://www.globenewswire.com/news-release/2025/07/16/3116219/0/en/Play-Selects-Allot-DNS-Secure-to-Offer-Cyber-Protection-to-Its-Broadband-Customers.html
[2] https://www.stocktitan.net/news/ALLT/play-selects-allot-dns-secure-to-offer-cyber-protection-to-its-b205pj1zrk0z.html