Planet Fitness Realigns Leadership Team to Drive Growth Initiatives

Planet Fitness, Inc. (NYSE: PLNT), the leading fitness center franchisor and operator, has announced a strategic realignment of its leadership team to drive growth initiatives and capitalize on its strengths in the competitive fitness industry. The company's new leadership structure, effective March 3, 2025, includes the appointment of Bill Bode as Chief Operating Officer and Jennifer Simmons as Chief Strategy Officer. These appointments, along with the previously announced additions of Chip Ohlsson as Chief Development Officer and Brian Povinelli as Chief Marketing Officer, aim to enhance the member experience, accelerate club openings, and redefine the Planet Fitness brand strategy.



Bill Bode, the newly appointed Chief Operating Officer, will oversee operations for both franchise and corporate clubs. With his extensive experience at Planet Fitness, Bode will be responsible for bringing to life the company's non-intimidating, high-value member experience. By working closely with Jennifer Simmons, the new Chief Strategy Officer, Bode can leverage data and insights to refine and enhance the member experience, making it more appealing and engaging for current and potential members.

Jennifer Simmons, as the Chief Strategy Officer, will ensure a data-driven approach to support the execution of the Company's strategic imperatives. By identifying emerging trends and ensuring the organization is well-positioned to remain the fitness category leader, Simmons can help Bode make informed decisions to improve the member experience and drive growth. Additionally, Simmons will work with Ohlsson and Povinelli to advance Planet Fitness' strategic growth initiatives, including domestic and international expansion for both corporate and franchise clubs, and strengthening the franchise network.

Chip Ohlsson, the appointed Chief Development Officer, brings over three decades of experience in the hospitality industry, including roles at Wyndham Hotels & Resorts and Starwood Hotels and Resorts. Ohlsson's expertise in launching hotel brands and accelerating growth will be invaluable in driving Planet Fitness' expansion plans. His experience in restructuring sales teams and strengthening relationships with key ownership groups will also contribute to the company's growth initiatives.

Brian Povinelli, the new Chief Marketing Officer, has a strong background in marketing and brand management at Marriott International. Povinelli's ability to leverage data and insights to drive strategy and execution, combined with his experience in partnering with franchisees to support systemwide revenue growth, will help Planet Fitness identify and capitalize on growth opportunities. His expertise in strengthening brand leadership and expanding access to fitness and wellness will be instrumental in redefining the Planet Fitness brand strategy.



In conclusion, Planet Fitness' realignment of its leadership team is a strategic move to capitalize on its strengths and address potential challenges in the fitness industry. By appointing Bill Bode as Chief Operating Officer and Jennifer Simmons as Chief Strategy Officer, the company aims to enhance the member experience and drive growth initiatives. Additionally, the appointments of Chip Ohlsson as Chief Development Officer and Brian Povinelli as Chief Marketing Officer will contribute to accelerating club openings and redefining the brand strategy. With these appointments, Planet Fitness is well-positioned to continue its growth trajectory and deliver significant value for its franchisees, members, and shareholders.