PJ’s Coffee Parent Company CEO Retires: What’s Next for the Coffee Giant?

Ladies and gentlemen, buckle up! We’ve got a major shakeup in the coffee world. Peter J. Boylan, the CEO and president of Ballard Brands, the parent company of PJ’s Coffee of New Orleans and WOW American Eats, is retiring in April 2025. But don’t worry, folks, because David Mesa, the current executive vice president and chief development officer, is stepping into the big shoes. This is a HUGE deal, and you need to know what it means for your portfolio!

First things first, let’s talk about the man who’s been at the helm for nearly a decade. Peter J. Boylan joined Ballard Brands in 2009 and has been the driving force behind its expansion into 26 states and several international markets. Under his leadership, the company saw double-digit unit and revenue growth. Boylan’s strategic vision and leadership have been pivotal in shaping the company’s long-term success. He also spearheaded Ballard Brands’ entry into nontraditional channels, including healthcare facilities, airports, military bases, and government agencies, developing sales and operational strategies that strengthened the company’s market position.

Now, let’s talk about the new sheriff in town. David Mesa, a Louisiana native, has been with Ballard Brands for over eight years and brings a wealth of experience in franchise development and operational strategy. Before joining Ballard Brands, he played a crucial role in expanding Planet Beach Franchising Corporation from 60 to over 350 locations as president of franchise operations. Mesa’s leadership extends beyond business, having served eight years in the United States Marine Corps, which adds a layer of discipline and strategic thinking to his role. Mesa’s contributions to the franchise industry have been widely recognized, earning the Certified Franchise Executive (CFE) designation from the International Franchise Association in 2005 and remaining active as a member of the Franchisor Forum and Membership Committees. Additionally, in 2018, Mesa was appointed to the Louisiana District Export Council by U.S. Secretary of Commerce Wilbur Ross.

Boylan’s statement, "David is the right leader to continue driving growth within the franchise division. His deep understanding of franchising, strategic mindset and dedication to our brands make him the ideal choice to guide the team into the future," underscores the confidence in Mesa's ability to lead the company forward. Mesa's appointment is expected to continue the momentum of growth and innovation that Boylan initiated, ensuring that Ballard Brands remains competitive in the market.

But what does this mean for investors? Well, let me tell you, this is a no-brainer! With Mesa at the helm, Ballard Brands is poised for even greater growth. PJ’s Coffee, which has more than 180 locations, has at least 300 locations in development, according to its franchising website. In 2023, PJ’s Coffee opened 28 locations in nine states. Last year, the chain aimed to bring 39 new franchisees into the system that would result in over 85 licensed units, according to Nation’s Restaurant News. The chain has also opened a number of non-traditional locations, including shops in military bases and government agencies, healthcare facilities and airports, a strategy that has helped increase sales and improve the company’s market position.



So, what’s the bottom line? This is a BUY, BUY, BUY opportunity! With Mesa’s proven track record in franchise development and operational strategy, Ballard Brands is set to continue its growth trajectory. Don’t miss out on this chance to get in on the ground floor of what could be the next big thing in the coffee industry. Trust me, you don’t want to be left behind when this stock takes off!

Stay tuned for more updates, and remember, the market is a fickle beast, but with the right leadership, Ballard Brands is poised for greatness. BOO-YAH!