PJ Carroll's Nicotine Pouch Sales Soar 442% in Ireland

PJ Carroll, an Irish arm of British American Tobacco, saw nicotine pouch sales soar in Ireland last year, increasing from 6 million in 2023 to 29 million. Sales of Velo pouches delivered exceptional growth in 2024, achieving a 45.9% market share. The firm's overall net revenues increased by 11% to €33.75 million, driven by strong growth in Velo and continued vapor momentum. Combustible volumes declined by 11% to 200 million sticks, but revenues from combustibles totaled 71% of total business.