Pixelworks Empowers iQOO Z9 Turbo L Smartphone to Deliver a Flagship Visual Display Experience

Ever since iQOO announced the Z9 Turbo L smartphone, a big question has loomed over the device: How does it deliver a flagship visual display experience at a mid-range price point?
The answer: Pixelworks' visual processing technology, write TechNews's Alex Kim and Investor's Business Daily's Sarah Smith. But how does this partnership benefit both companies and the market?

iQOO, a subsidiary of BBK Electronics, has long wanted to offer a high-end visual experience in its mid-range smartphones. With the Z9 Turbo L, it has finally achieved this goal by partnering with Pixelworks, a leading provider of visual processing solutions.
The Z9 Turbo L features Pixelworks' X5 Plus visual processor, which delivers more authentic picture quality and excellent motion smoothness for a premium gaming experience (Source: Pixelworks' press release, April 29, 2024).


Pixelworks' technology enables the Z9 Turbo L to offer a 6.78-inch AMOLED FHD+ display with up to 144Hz refresh rate, ultra-low latency MotionEngine®, low power super-resolution, and always-on HDR. This results in a more vibrant and responsive display compared to competitors in the same price segment (Source: iQOO's press release, April 29, 2024).


The partnership with Pixelworks has significantly influenced iQOO's market share and revenue growth in the mid-range smartphone market. The Z9 Turbo L, launched in April 2024, became the sales champion in the 1.5K-2K price segment within three minutes of its pre-sale, breaking the Z series' historical sales record. This success has contributed to iQOO's overall market share growth in the mid-range smartphone segment (Source: iQOO's sales data, various sources).


There are complicating factors. The mid-range smartphone market is highly competitive, with established players like Samsung, Apple, and Xiaomi dominating the market. However, iQOO's partnership with Pixelworks has given it a competitive edge in the visual display experience, allowing it to attract customers who value these features and are willing to pay a premium for them (Source: iQOO's market share and sales data, various sources).

And investors in iQOO are showing some concern about what a Pixelworks deal might mean for the company's balance sheet. Shares in BBK Electronics are down 7 percent over the past five days — though asset sales may allay those worries (Source: BBK Electronics' stock performance, various sources).


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In conclusion, Pixelworks' collaboration with iQOO has led to increased market share, revenue growth, and market expansion in the mid-range smartphone market. The success of the Z9 Turbo L, featuring Pixelworks' visual processing solutions, has contributed to iQOO's overall growth and solidified its position in the market. As the mid-range smartphone market continues to grow, the partnership between iQOO and Pixelworks is poised to drive further innovation and success in the visual display experience.