Pita Pit USA Partners with Thor's Skyr for Healthy Menu Expansion

Pita Pit USA has announced a strategic partnership with Thor's Skyr, an Icelandic yogurt brand. The collaboration aims to expand Pita Pit's menu offerings, providing nutritious and protein-rich options to customers nationwide. Key elements of the partnership include new smoothies, healthy sauces, and protein-enhanced snacks. Peter Riggs, Pita Pit's President and CEO, will also serve as CEO of Thor's Skyr. The partnership is expected to enhance innovation and expand market reach.

Pita Pit USA, a prominent fast-casual franchise specializing in made-to-order Mediterranean pita sandwiches, has recently announced a strategic partnership with Thor's Skyr, an American-made Icelandic yogurt brand [1]. This collaboration aims to expand Pita Pit's menu offerings, providing customers with a range of nutritious and protein-rich options.

The partnership between these two companies is not just about adding new products to Pita Pit's menu but also about innovation. Peter Riggs, Pita Pit's President and CEO, expressed his enthusiasm for the collaboration, stating that Thor's Skyr's dedication to health-conscious, protein-rich foods aligns perfectly with Pita Pit's mission to provide fresh and nutritous options to its customers [1].

Key elements of the partnership include the introduction of new smoothies featuring authentic Icelandic skyr, healthy sauce options developed in collaboration with Thor's Skyr, and protein-enhanced snacks crafted with Thor's Skyr products [1]. Unnar Danielsson, Co-Founder of Thor's Skyr, shared his excitement about the partnership, stating that it will bring something truly distinctive to Pita Pit's menu while blending Icelandic traditions with American innovation [1].

In addition to expanding its menu offerings, Pita Pit USA will also benefit from the leadership of Peter Riggs, who will serve as CEO of Thor's Skyr as well [1]. This dual leadership position enables both brands to leverage shared expertise and resources for mutual growth, strategically positioning the partnership to enhance innovation and expand market reach.

This strategic partnership is a testament to Pita Pit's ongoing commitment to healthy dining and menu innovation. By incorporating Thor's Skyr into its offerings, Pita Pit aims to expand its appeal to customers seeking nutritious and protein-rich options.

References:
[1] Pita Pit USA Announces Strategic Partnership with Thor's Skyr, Expanding Healthy Menu Options. (2025, January 14). Retrieved from https://www.prnewswire.com/news-releases/pita-pit-usa-announces-strategic-partnership-with-thors-skyr-expanding-healthy-menu-options-302350678.html