"PINTU's Crypto Surge: AI & Meme Tokens Drive 150% YoY Trading Volume Boom"
PINTU, a leading all-in-one crypto app in Indonesia, has reported a remarkable 150% year-on-year (YoY) surge in trading volume, driven by the explosive growth of AI and meme tokens in 2024. This milestone reflects a broader global trend, as the overall crypto market experienced substantial expansion.
According to Timothius Martin, Chief Marketing Officer of PINTU, the company's internal data from January 2024 to January 2025 reveals a massive increase in trading activity, with total trading volume up over 150% YoY and Monthly Trading Users (MTU) increasing by more than 100%. The most traded tokens on PINTU were AI tokens, which saw a trading volume surge of over 1,200%, followed by meme tokens, which recorded a 230% increase.
Globally, the crypto market capitalization rose by 97.7% in 2024, reaching $3.40 trillion by the end of the fourth quarter, according to CoinGecko’s Annual Crypto Industry Report. This growth was mirrored by a 128.2% jump in average crypto trading volume, from $88.0 billion in Q3 2024 to $200.7 billion in Q4 2024.
Factors driving this global surge included economic and political developments, particularly in the United States. The election of Donald Trump as the 47th President of the U.S. brought optimism to the industry, as he is expected to be more crypto-friendly than the former government. Trump’s administration appointed pro-crypto figures such as Elon Musk to key positions, and there were proposals to establish a U.S. strategic national Bitcoin reserve, further fueling the rise of crypto asset prices.
The rise of AI tokens, with a 2,940% average Return on Investment (ROI) for the top 10, and meme tokens, boasting a 2,185% average ROI, dominated the 2024 crypto narrative. The AI sector growth was driven by innovations like ChatGPT and DeepSeek, as well as AI Agents—autonomous artificial intelligence systems capable of performing complex tasks efficiently.
Meme token growth, driven by communities around projects like Dogecoin (