Pinterest Surges 2.79% on Strong International Growth, $400M Volume Ranks 297th

On August 13, 2025, Pinterest (PINS) surged 2.79% to $35.78, with a trading volume of $400 million, ranking 297th in market activity. The stock’s performance followed the release of second-quarter results highlighting robust international growth and revenue guidance. The company reported $998.23 million in revenue, a 17% year-over-year increase, and net income of $38.76 million, exceeding expectations. International markets, particularly Europe and the Rest of World regions, drove much of the momentum, with revenue growth rates of 34% and 65%, respectively.

Analysts noted that Pinterest’s third-quarter revenue guidance of $1.03–$1.05 billion, reflecting 15–17% annual growth, underscores confidence in its international expansion. While domestic ad pricing pressures remain a concern, the surge in international revenue—bolstered by rising user engagement in Gen Z demographics—has diversified revenue streams. The company also highlighted advancements in AI-driven ad tools, such as Performance+, which improved campaign efficiency and contributed to non-GAAP net income growth of 33% and adjusted EBITDA of $250.8 million.

Investors are cautiously optimistic, as Pinterest’s user base expanded to 578 million monthly active users, with Gen Z comprising over half of its global audience. However, monetization challenges persist outside North America, where average revenue per user (ARPU) remains significantly lower. The company’s focus on AI integration and product innovation aims to bridge this gap while maintaining profitability. Recent backtest results showed a $10,720 profit from a strategy of buying the top 500 volume stocks and holding for one day from 2022 to 2025, reflecting moderate returns amid market fluctuations.