Pinterest Q5 Marketing and Trend Tips: Peak Shopping Activity and Goal Setting

Pinterest reports that Q5 (the week between Christmas and New Year's Day) is one of the most active periods of the year on the platform. Searches spike during Q5, with shoppers looking for items to make get-togethers special and taking advantage of sales. Pinterest notes that shoppers are also looking to treat themselves, with increased searches for health and beauty products. Additionally, people are more likely to set New Year's resolutions on Pinterest.