Pinterest Hits 268th in Daily Trading Volume as $450M Surge Drives Earnings Watch

On August 5, 2025, Pinterest (PINS) recorded a trading volume of $450 million, a 33.62% increase from the previous day, ranking 268th in market activity. The stock closed down 0.49% for the day, ahead of its scheduled Q2 earnings release on August 7. Zacks Investment Research estimates revenue at $974.61 million and earnings of $0.34 per share, with 60-day upward revisions of 1.67% for fiscal 2025 and 1.41% for 2026.

Pinterest has introduced AI-driven tools to enhance user engagement and advertiser targeting. The AI-powered auto collages feature caters to Gen Z preferences, streamlining content creation and product discovery. Visual search capabilities now allow users to search via images, leveraging multimodal models to improve content relevance. These innovations aim to expand the platform’s appeal and advertiser value.

Collaborations, such as the partnership with the WNBA’s New York Liberty, are designed to boost community engagement and attract new audiences. Meanwhile, the Pinterest Trend Tools provide advertisers with insights into consumer behavior, enabling personalized campaigns. These initiatives align with the company’s focus on actionable content and AI-driven personalization to drive growth.

Valuation metrics indicate Pinterest trades at a premium relative to industry benchmarks. Its forward price/sales ratio stands at 5.86, above the sector average of 5.79. Analysts project 10.1% year-over-year growth in global monthly active users to 608.6 million by 2025. However, intensifying competition from Meta, Google, and Snap, along with heavy reliance on advertising revenue, poses risks to profit margins.

A strategy of purchasing the top 500 stocks by daily trading volume and holding for one day generated a 166.71% return from 2022 to the present, significantly outperforming the benchmark’s 29.18% return. This highlights the potential of liquidity-focused approaches in capturing short-term market movements, particularly in volatile environments.