Pineapple's INJ Staking Strategy Pioneers Blockchain Mortgage Liquidity

Pineapple Financial Inc. (NYSE: PAPL) has executed a $8.9 million purchase of 678,353 INJ tokens, initiating a $100 million Injective Digital Asset Treasury (DAT) strategy. The acquisition marks the first phase of Pineapple's plan to become the largest publicly traded holder of INJ, with all tokens to be staked on-chain for an estimated annual yield of 12.75%-nearly double Ethereum's staking rate and 80% higher than Solana's Pineapple Financial Inc. - $100M Injective Digital Asset Treasury Strategy^[1]. The company's strategy aims to leverage Injective's blockchain infrastructure to tokenize its $2.5 billion annual mortgage operations, creating liquidity rails for real-world assets (RWAs) and aligning with the tokenization trend observed in global markets Pineapple’s $100 Million Injective Treasury Strategy Targets 12.75% Yield^[2].

The investment follows a $100 million private placement closed in September 2025, with participation from institutional investors including FalconX, Kraken, and the Injective Foundation Pineapple Financial Closes $100 Million Private Placement^[3]. Pineapple's CEO, Shubha Dasgupta, emphasized that the move positions the firm to explore blockchain-based finance, stating, "Traditional finance runs on access to capital, and INJ represents a pathway to enable the entire industry to move onto blockchain-based rails" Pineapple Financial Inc. - $100M Injective Digital Asset Treasury Strategy^[1]. The company's integration of Injective's infrastructure is expected to enhance transparency and efficiency in mortgage finance, addressing structural challenges in legacy systems Pineapple Financial Closes $100 Million Private Placement^[3].

Injective's native token, INJ, powers a blockchain optimized for financial applications, supporting over $60 billion in transactions with faster speeds and cost efficiencies compared to competitors Pineapple Financial Inc. - $100M Injective Digital Asset Treasury Strategy^[1]. The network's adoption has surged over 1,000% year-to-date, with Pineapple's treasury strategy attracting broader institutional confidence. Analysts note that the $100 million allocation could add $90 million in cumulative buy pressure over the next quarters, potentially boosting INJ's market performance by 15–25% Pineapple’s $100 Million Injective Treasury Strategy Targets 12.75% Yield^[2].

Pineapple has pledged transparency in subsequent token purchases and treasury management, acknowledging risks such as INJ's price volatility and regulatory uncertainties Pineapple’s $100 Million Injective Treasury Strategy Targets 12.75% Yield^[2]. The company's strategic pivot underscores a growing trend of institutional crypto adoption, with INJ's staking yield offering a competitive edge over traditional assets. Eric Chen, co-founder of Injective, highlighted the milestone as "a defining moment for onchain finance," emphasizing the convergence of traditional markets and blockchain infrastructure Pineapple Financial Inc. - $100M Injective Digital Asset Treasury Strategy^[1].

The initiative aligns Pineapple with broader industry shifts, as companies seek high-yield alternatives to conventional treasuries. By staking INJ, Pineapple generates recurring revenue while advancing its vision of a transparent, accessible financial system. However, the success of the strategy hinges on execution, market stability, and regulatory developments, particularly as the U.S. Congress debates frameworks for token classification and staking Canary Capital Files for First U.S. Staked INJ ETF with the SEC^[7].