Pineapple Financial Bets Blockchain Will Rewrite Finance

Pineapple Financial Inc. (NYSE: PAPL), a fintech platform, has launched a $100 million Injective (INJ) treasury strategy, becoming the first publicly listed company to hold the native token of the Injective blockchain. The initiative, funded through a private placement, aims to generate a 12% annual yield through staking INJ tokens, which power the blockchain’s liquidity rails for a multi-trillion-dollar tokenization market [1].

The investment marks a strategic pivot for Pineapple, aligning its financial operations with blockchain-based innovation. The company is now the first publicly traded entity to allocate a portion of its treasury to INJ, signaling a broader trend in the financial industry to integrate digital assets into core operations [1]. Pineapple’s decision to focus on INJ stems from its belief in the blockchain’s potential to redefine financial infrastructure, offering faster, more transparent, and globally accessible systems [1].

The move has attracted participation from both traditional finance and crypto-focused investors, including FalconX, Monarq, Abraxas, Kraken, Blockchain.com, Canary Capital, and the Injective Foundation [1]. This broad support underscores the confidence that institutional players place in Injective as a blockchain designed for finance [1]. Eric Chen, co-founder of Injective, called the launch a “defining moment” for the ecosystem, emphasizing Injective’s role in bridging Wall Street with on-chain finance [1].

According to the data, Injective has experienced a surge in usage of over 1,000% year-to-date, while its network processes over $60 billion in transactions. The blockchain’s speed and cost efficiency are key differentiators in an increasingly competitive DeFi landscape [1]. Pineapple’s investment is expected to explore how blockchain-based assets can enhance traditional financial systems, particularly in areas like lending, securitization, and banking, where legacy systems are often slow, costly, and opaque [1].

The strategic allocation of Pineapple’s treasury into INJ is viewed as a step toward the broader tokenization trend in finance. The company’s CEO, Shubha Dasgupta, emphasized that INJ represents a path to move the entire finance industry onto blockchain-based rails, enabling a transparent and accessible financial system [1].

The launch also coincides with growing institutional interest in crypto assets. Recent developments include Canary Capital’s staked INJ ETF application, currently under review by the SEC, and a broader regulatory shift under the Trump administration, which has spurred corporate adoption of digital assets [2]. Pineapple’s move aligns with a wave of corporate treasury diversification into cryptocurrencies, with firms like Sharplink Gaming and Bitmine also making significant token acquisitions [2].

Market reactions to Pineapple’s investment have been mixed, with INJ’s price fluctuating around $12.8 at the time of the announcement. While the token briefly touched intraday highs of $13.2 following the news, technical indicators suggest easing sell-side pressure but remain bearish [2]. Analysts project that INJ could reach $17.26 by August 2025, with a potential ROI of 24.9% [2].

Pineapple Financial’s initiative highlights the ongoing convergence of traditional finance and blockchain technology, with the company positioned as an early adopter in a rapidly evolving market. The broader implications of the investment include increased adoption of blockchain-based solutions for capital flows, a trend Pineapple’s leadership believes is critical to the future of global finance [1].

Source:

[1] Pineapple Financial Inc. - Pineapple Financial Inc. Announces the Launch of $100M Injective Digital Asset Treasury Strategy (https://gopineapple.com/investor-relations/-Pineapple-Financial-Inc-100M-Injective-Digital-Asset-Treasury-Strategy-en)

[2] Yahoo Finance - Pineapple Financial Launches First Corporate Injective (INJ) Treasury (https://finance.yahoo.com/news/pineapple-financial-launches-first-corporate-013712269.html)