Pinduoduo Shares Surge Amid Merchant-Friendly Policy Overhaul
1min read In recent developments, Pinduoduo has implemented significant upgrades to its "100 Billion Subsidy" policy. The adjustments now extend the refund of technical service fees from active merchandise to all products, automatically returning relevant amounts to merchants upon order refunds without requiring application from sellers. This initiative is expected to lower operating costs for over a million merchants.
The policy upgrade shows Pinduoduo's commitment to supporting merchants by simplifying processes and enhancing efficiency. By removing the need for manual refund applications, merchants can focus more on sales and customer service. This enhancement is seen as a way to strengthen merchants' competitiveness in a challenging market environment.
Additionally, Pinduoduo has introduced a discount on early payment order service fees, reducing them to 60%, further alleviating operational pressures on merchants. These favorable policies not only help merchants cut costs but also aim to improve customer shopping experiences, thus promoting sustainable platform growth.
These recent initiatives follow previous endeavors by Pinduoduo to support merchants, such as lowering the cash withdrawal threshold from 100 RMB to 1 RMB, eliminating logistics transfer fees for remote areas, and reducing shop deposit fees. Notably, current policies, like service fee refunds, do not yet apply to international orders but plans for future inclusion are underway.
In addition to policy upgrades, data from Qichacha indicates Pinduoduo's strategic expansion into information technology with two newly registered tech firms in Shanghai. Both wholly owned by Pinduoduo’s subsidiary, these companies signify the platform’s strategic foray into data processing, enterprise management consulting, and retail sales diversification.