Pinduoduo's 10-Billion Support Plan Sparks Optimism Amid Global Trade Slowdown

In the context of slowing global trade growth and increasing competition in the domestic e-commerce market, Pinduoduo has unveiled its "10-Billion Support Plan," a strategic move that addresses the needs of the time with both rationality and innovation. Pinduoduo's "Merchant Rights Protection Committee" recently announced that over the next three years, the platform plans to invest more than 100 billion yuan in funds, traffic, and other resources to bolster the development of a high-quality e-commerce ecosystem, facilitating the transition and upgrading of platform merchants to a new quality, while striving to build a business ecosystem that benefits users, merchants, and the platform itself.

This initiative follows previous merchant support strategies, including significant measures like "100 Billion Reductions," "E-commerce Westward Movement," and "New Quality Merchant Support Plan," marking an unprecedented level of resource input. In response to the slowing global trade, Pinduoduo's proactive strategy aligns with policy directions focused on expanding domestic demand and smoothing circulation channels. This initiative is seen as a practice of innovative strategies to resolve the e-commerce industry's challenges, suggesting a shift from competition over traffic to competition over ecosystem co-operation and high-quality development.

Pinduoduo's immense investment is also a move towards evolving commercial models. Traditional e-commerce platforms often follow a "GMV-driven" linear growth logic. Pinduoduo aims to create a collaborative mechanism that integrates supply-side reform, demand-side activation, and platform ecosystem optimization. This approach translates platform resources into industry upgrading momentum, forming a "positive feedback loop" where new quality supply creates additional demand, and inclusive consumption supports industry upgrading.

In light of rising cross-border selling challenges due to changing U.S. tariff policies, Pinduoduo's plan includes measures to help offshore businesses reduce costs and stabilize production, presenting itself as a timely solution for cross-border merchants. Through innovation in dual-cycle empowerment, platforms like Pinduoduo are breaking free from traditional, linear growth restrictions, creating a new path for Chinese manufacturing amidst growing trade barriers.

The "10-Billion Support Plan" signifies real commitment; Pinduoduo's investment is substantial and immediate. Recently, the first batch of initiatives has already been rolled out. On the supply side, a special campaign titled "2025 Duoduo Special Products" introduces targeted support measures to enhance the scale and efficiency of regional specialty agricultural products, helping farmers increase production and income. On the demand side, a new "100 Billion Merchant Feedback Plan" has been added, offering 100 billion yuan worth of coupons to participating merchants to bolster orders and sales.

To further support merchants, Pinduoduo is implementing additional platform fee reductions, significantly lowering technical service fees for various categories. This reduction lowers operational costs for merchants and attracts more businesses to invest and innovate on the platform. Moreover, Pinduoduo plans to extend an extensive network of subsidies for cross-border small and medium-sized merchants, assisting them in stabilizing production and improving efficiency in the face of complex international tariff situations.

Over recent years, Pinduoduo has successfully helped merchants grow their businesses through policies like the "E-commerce Westward Movement" and the "100 Billion Reductions Program." The latest 10-fold increase in investment from 100 billion to 1 trillion yuan exemplifies Pinduoduo's seriousness in its commitment to supporting merchants. This comprehensive strategy aims to transform the platform's business environment and enhance competitiveness, ultimately achieving a win-win-win scenario for merchants, consumers, and the platform. Going forward, Pinduoduo's high-quality development strategy promises to create new opportunities and drive the e-commerce giant into a new era of growth.