Piada Italian Street Food: Leveraging Technology for Controlled Growth

Piada Italian Street Food, a fast-but-casual restaurant chain with 60 locations across 7 US states, leverages technology to enable sustainable growth. The Vice President of Technology, Jason Profitt, oversees data analytics and integrates systems such as point of sale, payroll, and finance. The technology function works closely with various departments to support analytics and drive business growth.

Piada Italian Street Food, a fast-but-casual restaurant chain with 60 locations across seven U.S. states, is leveraging technology to drive sustainable growth. The Vice President of Technology, Jason Profitt, oversees data analytics and integrates systems such as point of sale, payroll, and finance. The technology function works closely with various departments to support analytics and drive business growth.

According to a recent report, Yum Brands, which operates Taco Bell among other brands, has seen significant success in part due to its advanced tech rollouts. Taco Bell's digital sales mix has grown to 57% of the company's total sales, contributing to its strong top and bottom lines. This success can serve as an inspiration for Piada Italian Street Food, which is also focusing on integrating technology into its operations [1].

First Watch Restaurant Group, another fast-casual dining chain, has demonstrated strong unit economics and durable growth potential despite near-term margin pressures. The company's ability to grow revenue while maintaining operational efficiency and expanding its footprint highlights the potential benefits of strategic technology integration [2].

Piada Italian Street Food's focus on data analytics and system integration is likely to help it achieve similar results. By leveraging technology to enhance customer experiences, optimize operations, and drive data-driven decisions, the company can improve its profitability and long-term growth prospects.

References:

[1] https://www.nrn.com/quick-service/yum-brands-starts-to-yield-benefits-from-its-tech-stack
[2] https://www.ainvest.com/news/watch-restaurant-group-q2-2025-earnings-bullish-case-long-term-expansion-margin-pressures-2508/