Phunware narrows focus to hospitality sector with new product offerings

Phunware is focusing on the hospitality sector, with a narrowed go-to-market strategy around two core solutions: Luxury Engagement and Enriched Experience. The company plans to promote its solutions for hotels and resorts, driven by strong customer traction, engagement metrics, and revenue potential. Interim CEO Jeremy Krol said the shift follows a review of customer data and platform performance, with mobile app adoption rates exceeding 70% for properties using Phunware's hospitality software. The company believes its solutions can be deployed across the hospitality industry, creating a clearer customer acquisition and expansion playbook.