Phreesia and Sesame Workshop Win Point of Care Excellence Award for Pediatric Health Campaign

Phreesia and Sesame Workshop won the Point of Care Excellence Award for their pediatric health and wellness campaign. The campaign, which combines evidence-based health recommendations with Sesame Street characters, aims to educate parents and caregivers on topics like emotional wellbeing and hygiene. Early results show high receptivity to the messaging, with 64% of parents finding the content very helpful. The collaboration aims to keep parents informed and encourage stronger adherence to preventive care.