Philips Brings Ambilight TVs to US Market with Roku Partnership

Philips is bringing its Ambilight TVs to the US market with built-in lightstrip effect. The TVs will be available starting today through Philips' website and Sam's Club, and will be powered by Roku. The Ambilight effect uses intelligent LED lighting to project colors onto the wall in real-time, matching the action on screen. The TVs will be available in 43-inch, 50-inch, 55-inch, and 65-inch sizes, but pricing has not been announced yet.

Philips has launched its Ambilight TVs in the U.S., marking a significant milestone in the company's expansion into the American market. The TVs, powered by Roku TV OS, feature the innovative Ambilight technology, which uses intelligent LED lighting to project colors onto the wall in real-time, matching the action on screen. This immersive feature enhances the viewing experience, creating a dynamic and colorful environment that extends beyond the screen.

The Ambilight TVs are available in four sizes: 43 inches, 50 inches, 55 inches, and 65 inches. Pricing has not been announced yet, but the TVs are available for purchase through Philips' website and Sam's Club. The devices are equipped with Roku TV OS, which provides access to thousands of premium titles, live TV channels, and the Roku Channel, the home of free and premium entertainment.

The Ambilight technology is known for its ability to enhance the viewing experience without the need for additional hardware. It works by projecting colors onto the walls surrounding the TV, creating a vivid halo of light that reacts to the content being displayed. This feature can make movies and shows more immersive, games more exciting, and living rooms more visually appealing.

The TVs also offer several other features, such as 4K UHD resolution with HDR10 for sharper details and richer contrast, wireless compatibility with Roku speakers and soundbars, and Apple AirPlay compatibility for seamless streaming of music, videos, photos, podcasts, and games from any Apple device.

Philips' entry into the U.S. market with Ambilight TVs is a strategic move that leverages the popularity of Roku TV OS. The partnership between Philips and Roku allows Philips to tap into Roku's extensive content library and user base, while Roku benefits from Philips' innovative Ambilight technology. This collaboration is likely to drive growth for both companies, as it offers consumers a unique and immersive viewing experience.

In conclusion, Philips' introduction of Ambilight TVs in the U.S. is a significant development in the TV market. The TVs' combination of innovative technology, high-quality features, and compatibility with popular streaming platforms make them an attractive option for consumers. As more consumers seek immersive and engaging entertainment experiences, Philips' Ambilight TVs are well-positioned to capture a significant share of the market.