Philips Avent and March of Dimes Launch "Share the Care" Campaign to Support New Moms: A Financial and Market Perspective on PHG Stock News

Philips Avent and March of Dimes launched the "Share the Care" campaign to support new mothers during the postpartum period. The campaign emphasizes mental health and self-care, highlighting the challenges faced by new parents and encouraging community involvement. Philips' involvement could enhance its brand image and strengthen its position in the mother and child care market, driving sales in its personal health segment. The campaign addresses a significant market need and positions Philips as a thought leader in maternal health.

Philips Avent, a global leader in mother and child care, has joined forces with March of Dimes to launch the "Share the Care" campaign. The initiative aims to address the significant support gap faced by new mothers during the postpartum period, with a particular focus on mental health and self-care.

The campaign is built on a nearly 20-year collaboration between Philips and March of Dimes, which has resulted in new data highlighting the challenges faced by new parents. According to the research, while 9 in 10 people are willing to help a new parent if asked, 62% of mothers, especially Hispanic mothers (76%), find it difficult to express their support needs, particularly when the need is emotional or mental [1].

The key findings from the Philips Avent & March of Dimes Share the Care Survey reveal that 2 out of 3 parents need the most help in the first three months postpartum. Moreover, 17% of mothers with a child under 3 have not received any support outside of their spouse or partner, and even among those who have received support, 42% say it is not enough [1].

Mental health and self-care are identified as top needs for new mothers. Most new moms want support with mental/emotional health issues such as postpartum depression, feelings of isolation, and decision fatigue, as well as self-care activities like breaks, light exercise, and therapy. However, 93% of moms of infants or toddlers recognize the importance of self-care but receive less than an hour of personal time per day [1].

The lack of awareness about postpartum health issues is a significant barrier to support. Only 31% of the public are very familiar with postpartum health issues, and those informed about these issues are 2.5 times more likely to offer support to a parent [1].

The campaign encourages families, friends, and communities to offer small, intentional acts of support, from checking in with a new mom to helping with meals or simply listening. It also provides educational resources to help villagers understand what new parents truly need and how they should show up to support them [1].

Philips' involvement in the campaign could enhance its brand image and strengthen its position in the mother and child care market, driving sales in its personal health segment. The campaign addresses a significant market need and positions Philips as a thought leader in maternal health.

References:
[1] https://www.usa.philips.com/a-w/about/news/archive/standard/news/press/2025/study-finds-90-percentage-of-people-are-willing-to-help-new-parents.html