Philip Morris Stock Soars 1.28% to Record High on Zyn Success, Earnings Beat

Mover TrackerMonday, Jun 16, 2025 6:24 pm ET
1min read

Philip Morris's stock surged to a record high today, with an intraday gain of 1.28%.

The strategy of buying PM shares after they reached a recent high and holding for 1 week showed poor performance over the past 5 years. The annualized return was -1.98%, significantly underperforming the market. This indicates that waiting for a recent high to enter PM shares and holding for a short duration is not a profitable strategy. The details are as follows:

Philip Morris's stock has experienced significant growth due to several key factors. The success of Philip Morris's Zyn nicotine pouches has been a major contributor to the stock reaching an all-time high. The company's stock has nearly increased by 80% year-over-year, outperforming its competitors.


The company reported an EPS of $1.69 for the recent quarter, surpassing the consensus estimate of $1.61, indicating strong financial performance. This positive earnings report has further bolstered investor confidence in the company's financial health and growth prospects.


Philip Morris's stock gained momentum as Barclays raised its target to $220, supported by strong buy ratings from Wall Street analysts. This analyst support reflects the positive sentiment towards the company's future prospects and its ability to continue delivering strong financial results.


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