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The share price of
surged to a record high today, with an intraday gain of 0.40%.The strategy of buying PM shares after they reached a recent high and holding for 1 week showed poor performance over the past 5 years. The high point for PM was $183.96, and this strategy would have resulted in significant underperformance:Philip Morris has been experiencing a significant shift towards smoke-free products, with ZYN and IQOS driving 44% of Q1 profit. This indicates strong momentum in these reduced-risk products and redefines the company's future beyond traditional tobacco. The company's focus on these innovative products has been well-received by investors, contributing to the positive market sentiment.
Philip Morris International has reaffirmed its 2025 profit forecast, projecting earnings per share (EPS) between $7.01 and $7.14. This reaffirmation has further bolstered investor confidence, as it demonstrates the company's commitment to its financial targets and its ability to deliver on its promises.
Wall Street analysts have shown strong support for Philip Morris, with multiple firms issuing buy ratings on the stock in recent months. This endorsement from industry experts has added to the positive outlook for the company, as it reflects their belief in Philip Morris' growth potential and strategic direction.

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