Philip Morris Smoke-Free Growth Fuels 1.74 Rally $990M Volume Places Stock 95th in Market Activity

On August 6, 2025, Philip Morris International (PM) closed at $167.85, rising 1.74% with a trading volume of $0.99 billion, ranking 95th in market activity. The stock's performance reflects growing momentum in its smoke-free product lines, particularly IQOS heated tobacco and ZYN nicotine pouches, which drove 17.3% organic revenue growth in Q2 2025. ZYN U.S. offtake surged 26%, while international pouch volumes jumped 65%, signaling strong adoption of next-generation nicotine alternatives.

Analysts highlight PM's strategic shift toward smoke-free products as a key driver of resilience. The company’s smoke-free portfolio now accounts for over 40% of total revenues and gross profit, offsetting declines in traditional cigarette sales. Recent earnings reports underscore this transition, with CFO Emmanuel Babeau noting “multi-category momentum” in smoke-free offerings. UBS raised its price target to $181, citing margin expansion from ZYN and IQOS, while maintaining a Neutral rating. The stock’s forward P/E ratio of 21.83 suggests valuation discipline amid sector-specific growth tailwinds.

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