Philip Morris International Stock Drops 2.65% Amidst Record Trading Volume Surge to 86th Highest in Market

On June 25, 2025, Philip Morris International (PM) experienced a significant trading day, with its stock price falling by 2.65% and marking its second consecutive day of decline. The total trading volume for the day was 8.70 billion, representing a 48.13% increase from the previous day, making it the 86th highest trading volume of the day in the stock market. This decline in stock price can be attributed to several factors, including the company's investor meeting held on June 24, 2025, which focused on Europe. Additionally, the company's recent performance in the heated tobacco market, particularly in New Zealand, has been a subject of interest. Philip Morris International (PMI) is now the world’s third most valuable CPG company following a 75% surge in share price over the past year. The company has also been actively involved in regulatory submissions for its IQOS devices in the US, collaborating with KT&G on this front. Furthermore, PMI has been expanding its production capacity for VELO Plus in the US, indicating a strategic focus on the heated tobacco market. The company's recent launch of Marlboro White in South Korea and its ongoing efforts to comply with regulatory requirements in various markets, such as Taiwan and the UK, further highlight its commitment to the heated tobacco sector. Additionally, PMI has been involved in legal battles, including a high-stakes tobacco lawsuit in South Korea, and has been actively engaging with investors and stakeholders to address concerns and provide updates on its business performance and strategic initiatives.