Philip Morris International Ranks 91st in Trading Volume with 12.76 Billion Shares Exchanged Amid Smoke-Free Transition

On April 8, 2025, Philip Morris International (PM) experienced a trading volume of 12.76 billion, ranking 91st in the day's stock market activity. The stock price of Philip Morris International (PM) decreased by 1.32%.

Philip Morris International (PMI) has set an ambitious goal to transition into a predominantly smoke-free company by 2030, aiming for more than two-thirds of its business to be smoke-free. This strategic shift is part of PMI's broader mission to make cigarettes obsolete and promote healthier alternatives.

In support of this mission, IQOS, a subsidiary of PMI, has collaborated with the iconic Italian design brand SELETTI. The collaboration, unveiled at Milan Design Week, features an installation called "Curious X: Sensorium Piazza." This multisensory space is designed to engage visitors in meaningful interactions, bridging the physical and digital worlds through art and technology. The installation is part of a yearlong collaboration aimed at delivering inspiring experiences to IQOS's growing community of adult consumers.

PMI's commitment to a smoke-free future is evident in its significant investments in research and development. Since 2008, the company has invested over USD 14 billion in developing and commercializing innovative smoke-free products. These products are designed for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. PMI's portfolio includes IQOS and ZYN, which have received authorization from the U.S. Food and Drug Administration for marketing and Modified Risk Tobacco Product status.