Philip Morris' 15min chart shows Bollinger Bands expanding upward/downward.

Philip Morris's 15-minute chart has exhibited a notable trend, as evidenced by the expansion of Bollinger Bands upward and downward, which occurred on July 31, 2025 at 13:30. This expansion indicates that market momentum is currently being driven by bullish forces, as evidenced by the upward trend, while the downward trend suggests that bearish forces are also present.

Philip Morris International (PM) has been making significant strides in its smoke-free business, with its flagship products, IQOS and ZYN, driving substantial growth. According to the company's second-quarter 2025 earnings report, the smoke-free business (SFB) contributed 41% of total net revenues and more than 42% of total gross profit, underscoring the company's successful transition from combustibles [1].

IQOS, PM's heat-not-burn device, saw adjusted in-market sales surge 11.4% globally in the second quarter. The brand's market share in Japan reached 31.7%, while in Europe, adjusted market share for IQOS rose to 10.9%. ZYN, the nicotine pouch leader, staged a powerful rebound in the United States, with offtake growth hitting 36% in June and 26% in the second quarter. Globally, ZYN's shipments grew 43% year over year, driven by strong U.S. momentum and an accelerating international rollout [1].

The synergy between IQOS and ZYN is central to PM's broader shift from combustibles, as these brands capture pouch demand and heated tobacco market share. However, whether this momentum can be sustained will depend on innovation, regulation, and market execution [1].

Philip Morris' competitor, Altria Group, Inc. (MO), is also focusing on reduced-risk products. Altria's on! nicotine pouch brand shipments climbed 26.5% year over year, helping the company grow its oral tobacco segment operating income by nearly 11%. Turning Point Brands, Inc. (TPB) is making an aggressive push into modern oral nicotine with its FRE and ALP pouch brands, with sales up nearly tenfold year over year in the first quarter of 2025 [1].

In terms of valuation, PM shares have lost 8.6% in the past month compared to the industry's decline of 1.7%. From a valuation standpoint, PM trades at a forward price-to-earnings ratio of 20.26X, up from the industry's average of 14.56X. The Zacks Consensus Estimate for PM's 2025 and 2026 earnings implies year-over-year growth of 14% and 12%, respectively [1].

Looking at market trends, Philip Morris' 15-minute chart exhibited a notable trend on July 31, 2025, at 13:30. The expansion of Bollinger Bands upward and downward indicates that market momentum is currently being driven by both bullish and bearish forces. This trend suggests a volatile market environment, where investors must carefully weigh the potential for both growth and risk [2].

References:
[1] https://www.nasdaq.com/articles/can-zyn-and-iqos-sustain-philip-morris-smoke-free-surge
[2] Zacks Investment Research