PGA Tour Names NFL Executive Brian Rolapp as New CEO

The PGA Tour, the world's premier golf tour, has announced the appointment of Brian Rolapp, a high-ranking executive from the National Football League (NFL), as its new CEO. Rolapp will succeed the current chairman, Jay Monahan, who will gradually hand over his daily management responsibilities and officially step down at the end of 2026. Monahan had informed the board of his intention to leave the organization after leading it for a decade.

In a public statement, Rolapp expressed his respect for the rich history and traditions of golf, while also acknowledging the opportunities for growth within the sport. He emphasized his plans to strengthen the PGA Tour's commercial partnerships, noting that professional golf is evolving and so are the ways fans consume the sport. As the new CEO, Rolapp aims to honor tradition while not being constrained by it.

During Monahan's tenure, the PGA Tour secured a 1.5 billion dollar investment, created equity opportunities for players, and launched the "Fan First" program. However, these achievements have often been overshadowed by negotiations with the Saudi-backed LIV Golf, which announced a merger intention in June 2023 but has yet to reach an agreement.

Rolapp, who was once considered a top contender to succeed NFL Commissioner Roger Goodell, brings decades of experience in building top-tier media partnerships. As the NFL's Chief Media and Business Officer, he oversaw the league's commercial partnerships, broadcast rights, and digital rights. The PGA Tour's current media rights agreement is set to expire in 2030, at which point it will need to renew contracts with its major partners.

Golf legend Tiger Woods praised Rolapp's appointment, stating that it is a win for both players and fans. Woods highlighted Rolapp's genuine respect for the sport and his ability to bring innovative perspectives from his time at the NFL.