PG Shares Slide to 94th in Trading Volume Amid Institutional Buys and Insider Sells Despite Earnings Surge and Dividend Hike

On August 25, 2025, The (PG) recorded a trading volume of $0.73 billion, a 20.23% decline from the previous day, ranking 94th in market activity. Institutional investors increased holdings in the company, with Northwestern Mutual Wealth Management Co. raising its stake by 2.8% to 670,455 shares valued at $114 million. Other firms, including Benjamin Edwards Inc. and World Investment Advisors, also boosted positions during the first quarter.

The company reported Q2 earnings of $1.48 per share, exceeding analyst estimates, with revenue rising 1.7% year-over-year to $20.89 billion. A quarterly dividend of $1.0568 per share was declared, yielding 2.7% annually. Despite strong earnings, insider sales by executives like Gary A. Coombe and Ma. Fatima Francisco reduced their holdings by 22.57% and 25.00%, respectively, totaling $3.04 million in transactions.

Analysts maintained a cautiously optimistic outlook, with UBS Group and Morgan Stanley setting $180 price targets and "Buy" ratings. However, the stock’s 52-week range of $149.91–$180.43 and a 24.35 P/E ratio suggest mixed investor sentiment. Institutional ownership remains high at 65.77%, though insider ownership has fallen to 0.18% amid recent sales.

The backtest of a high-volume trading strategy from 2022 to 2025 showed a compound annual growth rate of 6.98% but a 15.46% maximum drawdown, underscoring the volatility inherent in volume-driven approaches despite overall growth trends.