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Here’s the thing: PG’s options market is whispering a rebound story, even as technicals hint at a longer-term struggle. The key? A tight battle between $140 support and $145 resistance could define your next move. Let’s break it down.
What the Options Chain Reveals About Market SentimentThe next Friday (2026-01-16) options chain is packed with clues. Calls at $143 (OI: 11,905) and $145 (OI: 10,011) dominate, while puts at $140 (OI: 8,621) anchor the downside. This isn’t random—traders are pricing in a potential 7–10% pop if
breaks above $143. But don’t ignore the puts: heavy OI at $140 suggests a psychological support level. If the stock dips below that, the 30D support zone ($145.35–$145.56) becomes a critical battleground.Block trading? Quiet today. No whale moves to flag, but the OI distribution itself tells a story. The call/put imbalance (0.7 ratio) leans bullish, but the RSI at 31.9 warns oversold conditions can snap back violently. Think of it as a coiled spring—price could pop higher or get trapped below $140.
How Recent News Shapes the NarrativePG’s recent headlines are a mixed bag. The Crest toothpaste packaging overhaul (post-Texas AG settlement) is a reputational fix, not a revenue driver. But the OLAY Cleansing Melts launch? That’s a sustainability play with real shelf-life potential. Combine that with forward earnings estimates rising (+2.3% this year, +5.3% next), and you’ve got a company balancing regulatory costs with innovation-driven growth.
Here’s the rub: Zacks’ “Hold” rating reflects cautious optimism. Investors are pricing in incremental improvements, not a breakout. That aligns with the options data—calls are buying hope, but puts at $140 are hedging against a relapse into the long-term downtrend (200D MA at $155.45 still looms large).
Actionable Trade Ideas for TodayFor Options Traders:PG’s chart is a tug-of-war between short-term optimism and long-term bearish averages. The next 72 hours will matter: a close above $143.73 (30D MA) would signal a shift in momentum. But don’t get greedy—those 200D averages at $155.45 aren’t coming down anytime soon. For now, treat this as a 5–7% countertrend rally, not a reversal. Stay nimble, and let the options market guide your exits. After all, the biggest risk isn’t the fall—it’s missing the bounce.

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