PG's 1.24B Volume Propels It to 61st in Market Activity Amid Analyst Upgrades and Institutional Buying Surge

On August 19, 2025, The (PG) traded at $155.92, up 0.15%, with a daily volume of 1.24 billion, ranking 61st in market activity. Recent analyst activity highlights include Zacks Research raising Q3 2026 earnings estimates to $1.60 per share, while multiple institutions adjusted price targets and ratings. Redburn Partners set a $161.00 target, Evercore ISI reduced its estimate to $170.00, and JPMorgan maintained a "neutral" stance with a $170.00 target. Institutional investors, including Kingstone Capital and Norges Bank, significantly increased holdings, with Kingstone’s stake growing by 655,209.0% in Q2. The firm also announced a $1.0568 quarterly dividend, yielding 2.7% annually, and reported Q2 earnings of $1.48 per share, exceeding estimates. A consensus "Moderate Buy" rating reflects mixed analyst sentiment, with seven "hold," ten "buy," and two "strong buy" recommendations.

Quarterly results showed revenue of $20.89 billion, up 1.7% year-over-year, with a net margin of 18.95%. Institutional ownership now accounts for 65.77% of shares, driven by large-scale purchases from global investors. Analysts noted sustained strength in key product categories, reinforcing The’s defensive positioning amid economic uncertainty. While technical indicators suggest consolidation, earnings resilience supports a neutral-to-bullish outlook. The stock’s 52-week range of $149.91–$180.43 and a P/E ratio of 23.73 indicate mixed valuation dynamics.

The strategy of buying the top 500 stocks by daily trading volume and holding them for one day from 2022 to now delivered moderate returns. The 1-day return was 1.98%, with a total return of 7.61% over 365 days. The strategy's Sharpe ratio was 0.94, indicating good risk-adjusted returns. However, the maximum drawdown of -29.16% highlights its vulnerability during market downturns.