Peter Thomas Roth Enhances E-commerce Strategy With Listrak Partnership

Peter Thomas Roth, a leading independent prestige skin care brand in the USA, has announced a strategic partnership with Listrak, the retail industry's leading cross-channel marketing platform. This collaboration aims to further expand Peter Thomas Roth's new e-commerce platform and personalize customer communications. The partnership follows the successful migration of the brand's domains to Shopify Plus, in collaboration with Listrak.

By partnering with Listrak, Peter Thomas Roth gains access to the platform's vertical expertise in the beauty industry. This includes dedicated beauty teams, proprietary industry benchmarks, data, real-time behaviors, and trends. These resources will enable Peter Thomas Roth to create individualized cross-channel marketing campaigns, driving enhanced customer engagement, increased revenue, and long-term customer loyalty.

Rochelle Jacobs, Managing Director of Peter Thomas Roth, stated, "We selected Listrak as our cross-channel marketing partner because of their beauty industry expertise and proven ability to act as an extension of beauty brands' marketing team. The Listrak team shares our results-oriented approach, and, like Peter Thomas Roth, Listrak is privately held, independent, and family owned. We share common values and a powerful vision for the future of e-commerce for Peter Thomas Roth's brands and customers."

Ross Kramer, CEO of Listrak, commented, "Peter Thomas Roth brings excellence to everything it does, from its coveted products to its world-class e-commerce shopping experience. We are proud to partner with Peter Thomas Roth to leverage Shopify data to create individualized cross-channel marketing campaigns."

The integration of Listrak's cross-channel marketing platform will empower Peter Thomas Roth to deliver personalized messages precisely when and where they matter most. By unifying data within a single, integrated platform, Peter Thomas Roth can drive enhanced customer engagement, increased revenue, and long-term customer loyalty.



In conclusion, the partnership between Peter Thomas Roth and Listrak is set to revolutionize the brand's e-commerce strategy. By leveraging Listrak's vertical expertise in the beauty industry and its cross-channel marketing platform, Peter Thomas Roth can create targeted, personalized marketing campaigns. This collaboration is poised to drive growth, enhance customer engagement, and solidify the brand's position in the competitive prestige skin care market.