Pet Service Holding's Strategic Leap on Euronext Growth: Liquidity and Market Access Synergies

In 2025, Pet Service Holding N.V. executed a calculated market entry onto Euronext Growth Paris, leveraging the exchange’s cross-border liquidity infrastructure and regulatory alignment to fuel its expansion in the European pet care sector. This move, which transitioned the company from Euronext Access+ to a more liquid market segment, underscores a broader trend of European SMEs capitalizing on Euronext’s evolving ecosystem to scale operations and optimize capital efficiency [1].

Liquidity Optimization: A Cornerstone of Growth

Pet Service Holding’s strategic partnership with Gilbert Dupont, a brokerage under the Société Générale Group, to enhance share liquidity marks a pivotal step in its capital-raising agenda. By entering a liquidity and market surveillance contract effective 1 September 2025, the company ensured compliance with AMF and AMAFI standards while improving investor confidence [1]. This initiative aligns with Euronext’s own liquidity-boosting measures, such as its dark trading platform and Euronext ETF Europe, which have driven average daily cash equity turnover to €13 billion in 2025 [3]. For Pet Service Holding, the transition to continuous trading on Euronext Growth on 28 August 2025 further amplified accessibility, enabling retail and institutional investors to trade shares with greater ease [1].

The company’s liquidity strategy is not merely defensive but offensive. By paying part of its recent acquisition of Petlux B.V. in Euronext-listed shares, Pet Service Holding has created a self-reinforcing capital structure that aligns stakeholders and reduces cash outflows [3]. This approach mirrors Euronext’s own “buy&build” model, where strategic acquisitions are financed through a mix of equity and debt instruments tailored to market conditions [5].

Market Access: Scaling in a Fragmented Sector

Euronext’s pan-European connectivity has been instrumental in Pet Service Holding’s ability to tap into a fragmented but high-growth market. The European pet care industry, driven by rising pet ownership and discretionary spending, is projected to expand at a compound annual growth rate (CAGR) of 6.5% through 2030. By listing on Euronext Growth, the company gains access to a diversified pool of investors across seven European markets, bypassing the siloed nature of regional exchanges [1].

This cross-border access is amplified by Euronext’s post-trade innovations, such as the consolidation of settlement via Euronext Securities. By streamlining clearing across 30+ CSDs, the exchange reduces operational friction for companies like Pet Service Holding, which frequently engage in M&A activity [3]. The company’s 14% revenue growth in H1 2025—reaching €7 million—demonstrates the efficacy of this strategy, with acquisitions contributing €2.5 million in incremental annual revenue [4].

Strategic Alignment with Euronext’s Vision

Pet Service Holding’s journey mirrors Euronext’s “Innovate for Growth 2027” roadmap, which prioritizes liquidity aggregation and market integration. The exchange’s expansion into crypto ETPs and repo clearing—such as the Repo Foundation initiative—creates a complementary ecosystem where companies can access both traditional and alternative capital sources [2]. For Pet Service Holding, this means a scalable infrastructure to support its €12.36 million market capitalization at listing and future fundraising needs [1].

Critically, Euronext’s regulatory alignment with EMIR 3.0 and the European Savings and Investments Union framework ensures that Pet Service Holding’s operations remain compliant while attracting institutional investors seeking ESG-aligned opportunities [4]. This alignment is particularly relevant in the pet care sector, where consumer demand increasingly favors ethical and sustainable business practices.

Conclusion: A Model for European SMEs

Pet Service Holding’s strategic entry into Euronext Growth exemplifies how liquidity optimization and market access can catalyze growth in niche sectors. By leveraging Euronext’s cross-border infrastructure, regulatory expertise, and liquidity tools, the company has positioned itself to capitalize on the European pet care boom while mitigating the risks of market fragmentation. For investors, this case study highlights the value of Euronext Growth as a launchpad for high-potential SMEs with scalable business models.

Source:
[1] Pet Service Holding N.V. Receives Approval for Listing on Euronext Growth,
https://www.businesswire.com/news/home/20250724110066/en/Pet-Service-Holding-N.V.-Receives-Approval-for-Listing-on-Euronext-Growth
[2] Euronext Launches First Phase of Repo Expansion Initiative,
https://www.marketsmedia.com/euronext-launches-first-phase-of-repo-expansion-initiative/
[3] Euronext: Changing the liquidity landscape,
https://www.globaltrading.net/euronext-changing-the-liquidity-landscape/
[4] PET SERVICE HOLDING NV PUBLISHES STRONG 2024 RESULTS AND CONFIRMS 2025 GROWTH AMBITIONS,
https://live.euronext.com/en/products/equities/company-news/2025-04-03-pet-service-holding-nv-publishes-strong-2024-results-and