Perplexity AI in Talks with Phone Makers to Pre-Load Comet Browser on Devices

Perplexity AI, a startup backed by Nvidia, is in talks with phone makers to preload its new Comet browser on devices. The move aims to capitalize on browser "stickiness" and boost the company's reach by driving habitual use of its AI tools. Comet integrates Perplexity's AI directly into web browsing, allowing users to ask questions and perform tasks. The startup aims to target "tens to hundreds of millions" of users next year after stabilizing the desktop version.

Perplexity AI, a startup backed by Nvidia, is actively engaging in discussions with mobile device manufacturers to preload its innovative Comet browser on smartphones. This strategic move aims to leverage the concept of "browser stickiness," where users tend to remain loyal to pre-installed or default browser applications. By capitalizing on this phenomenon, Perplexity AI seeks to expand its reach significantly and drive habitual use of its AI-powered tools.

Comet, currently in beta and available only on desktops, integrates Perplexity's AI directly into web browsing. This integration allows users to ask questions about personal data such as emails, calendars, and browsing history, and even perform tasks directly from the browser. The startup's goal is to target "tens to hundreds of millions" of users next year after stabilizing the desktop version of Comet.

According to Perplexity AI's CEO, Aravind Srinivas, convincing mobile original equipment manufacturers (OEMs) to change the default browser to Comet from Chrome is a challenging task due to user inertia on mobile platforms. However, the potential benefits, including enhanced user experience and increased adoption of AI tools, make this initiative a high-stakes move for the company.

The partnership with phone makers is a critical step in Perplexity AI's expansion strategy. By preloading Comet on devices, the startup aims to create a seamless and integrated user experience, potentially leading to increased engagement and loyalty among users. This move could also pave the way for further integration of AI into daily tasks, making it more accessible and convenient for users.

As the AI landscape continues to evolve, strategic partnerships like this one are becoming increasingly common. Companies are exploring ways to embed AI into various aspects of our daily lives, from browsing the web to managing personal data. The success of these partnerships will depend on the balance between convenience and privacy, a challenge that Perplexity AI and other AI-driven companies will need to navigate carefully.

References:
[1] https://medium.com/@solveoco/the-line-between-assistant-and-surveillance-just-got-thinner-with-ai-and-comet-99b56f2b065d
[2] https://www.business-standard.com/technology/tech-news/perplexity-in-talks-with-phone-makers-to-preload-comet-browser-on-devices-125072100215_1.html