Perion Network Expands in Korea with KT Corporation and NHN AD Partnerships.

Perion Network has partnered with KT Corporation and NHN AD, two South Korean digital media and technology companies, to expand its programmatic digital out-of-home footprint in the country. The partnerships, which will begin contributing to revenue in Q4, include 179 subway screens and 85 screens in golf driving ranges and fitness clubs, offering access to high-income audiences. The APAC DOOH Market is expected to reach $38.71B by 2030, representing a CAGR of 12.34%.

Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology for modern advertising, has announced strategic partnerships with KT Corporation and NHN AD, two prominent South Korean digital media and technology companies. These collaborations aim to significantly expand Perion's programmatic Digital Out-of-Home (DOOH) footprint in Korea, a high-growth market.

The partnership involves integrating KT Corporation's 179 high-visibility subway screens along the Shinbundang Line and Seoul Metro Line 9, as well as NHN AD's 85 screens located in golf driving ranges and premium fitness clubs across major cities in Korea. This integration will bring programmatic DOOH capabilities to premium public transit environments and high-income audiences focused on fitness and self-care.

The APAC DOOH Market size is estimated at $21.64 billion in 2025 and is projected to reach $38.71 billion by 2030, representing a CAGR of 12.34% [1]. These partnerships represent Perion's first direct programmatic supply integrations in Korea and are expected to begin contributing to revenue in Q4 2025.

KT Corporation, the first Korean media owner to implement Perion's Header Bidding technology, will offer seamless access to global programmatic demand across both Open Exchange and Private Marketplace (PMP) environments. NHN AD, a leading Korean digital marketing firm, will serve as the local activation partner, facilitating PMP deals and ensuring smooth onboarding for domestic advertisers and publishers.

Tal Jacobson, Perion's CEO, stated, "Our DOOH continues to expand, and we’re thrilled to partner with such a prominent telecom brand. This collaboration can contribute to accelerating our momentum in APAC, one of the largest DOOH markets which is projected to reach $21.64 billion in 2025, with further growth anticipated in the coming years. This partnership supports our commitment to premium, high-margin channels like DOOH and expands our global supply footprint. It validates our strategy of entering high-value markets through deep technology integration and trusted local partners. With KT and NHN AD, we’re reinforcing our ability to deliver premium supply and performance at scale for global advertisers across Asia."

Kwangchul Choi, General Manager at KT Corporation, said, "We are proud to be the first Korean publisher to adopt Perion’s full-stack technology. This partnership helps us better monetize our digital assets while offering global advertisers access to our high-impact screens."

Jason Kim, SVP at NHN AD, added, "NHN AD is excited to help activate this partnership locally and make global PMP deals more accessible in Korea’s dynamic media landscape."

References:
[1] https://perion.com/press/perion-partners-with-kt-corporation-and-nhn-ad-to-drive-new-advertising-revenue-in-koreas-high-growth-programmatic-market/