Percepta Celebrates 25 Years of Automotive Customer Experience Transformation

Percepta, a joint venture between TTEC Holdings and Ford, celebrates its 25th anniversary in revolutionizing customer experience in the automotive industry. With operations spanning 13 countries and 60 markets, Percepta offers comprehensive CX solutions across voice, chat, social media, and app-based support. Leveraging AI-driven personalization and expert agent training, Percepta enhances customer journeys and streamlines operations for OEMs, dealerships, and mobility service providers.

Percepta, a joint venture between TTEC Holdings and Ford, is celebrating its 25th anniversary of revolutionizing customer experience (CX) in the automotive industry. With operations spanning 13 countries and 60 markets, Percepta offers comprehensive CX solutions across multiple channels, including voice, chat, social media, and app-based support [1].

Founded in 1999, Percepta has evolved into a global CX partner, delivering seamless experiences for leading automotive brands. The company combines deep automotive knowledge with a digital-first mindset to solve complex challenges for original equipment manufacturers (OEMs), dealers, and mobility service providers [2]. Over the past two decades, Percepta has launched hundreds of CX programs across luxury, mass-market, and fleet segments.

To mark this milestone, Percepta unveiled a new website, designed to offer a deeper look into its global services and solutions. The company's President, Karen Gurganious, emphasized the importance of understanding the automotive industry's intricacies and applying that knowledge to create meaningful customer relationships. Percepta's Chairman and CEO of TTEC, Ken Tuchman, echoed this sentiment, stating that the automotive customer experience now starts well before the engine does and continues long after the journey ends [1].

Percepta's comprehensive suite of services includes customer care, technical and back-office support, CX optimization, talent and learning services, and revenue generation. By leveraging TTEC's award-winning digital CX infrastructure and global delivery footprint, Percepta transforms the automotive customer experience by blending AI-driven personalization with expert agent training [2].

Looking ahead, Percepta continues to invest in technologies and talent that support the next generation of automotive experiences. This includes smart mobility, connected vehicles, and immersive, personalized service models. The company remains committed to delivering cutting-edge CX solutions that meet the evolving demands of the dynamic automotive industry.

References:
[1] https://www.prnewswire.com/news-releases/percepta-celebrates-25-years-of-transforming-automotive-customer-experience-302500083.html
[2] https://www.stocktitan.net/news/TTEC/percepta-celebrates-25-years-of-transforming-automotive-customer-svm1jiebwezt.html