PepsiCo Stock Soars 4.51% on Health Drink Push

On September 2, 2025, PepsiCo's stock surged by 4.51% in pre-market trading, reflecting a significant upward momentum.

PepsiCo has been actively expanding its portfolio to include healthier beverage options. In July 2025, the company launched Pepsi Prebiotic Cola, a move that aligns with its strategy to diversify beyond traditional sugary drinks. This initiative supports PepsiCo's health-focused growth narrative and complements its recent distribution partnership with Celsius Holdings.

In August 2025, PepsiCo and Celsius Holdings deepened their partnership, with PepsiCo investing $585 million for an 11% stake in Celsius. This collaboration allows PepsiCo to distribute the Alani Nu brand in the U.S. and Canada, and transfer the U.S. and Canadian rights to Rockstar Energy to Celsius. This move positions PepsiCo to capitalize on the fast-growing, health-focused energy drink segment, particularly targeting fitness-oriented and female consumers through expanded distribution channels.

Despite these strategic moves, PepsiCo faces challenges in the market. The company's stock has experienced volatility, with mixed technical signals and neutral analyst ratings. The recent price drop of 0.60% highlights the uncertain market conditions. Investors are closely watching PepsiCo's progress in expanding its "permissible" snack and beverage lineup, as slow adoption of healthier product lines remains a significant risk.