PepsiCo to launch Pepsi Prebiotic Cola with 3g of fiber, 30 calories, and no artificial sweeteners.
PepsiCo, a leading food and beverage company, is set to introduce a new prebiotic soda this fall, targeting health-conscious consumers. The new product, Pepsi Prebiotic Cola, will be available in cola and cherry vanilla flavors and is designed to meet the changing consumer needs for more functional ingredients [1].
The new drink will contain five grams of cane sugar, three grams of prebiotic fiber, and no artificial sweeteners. A single serving will have 30 calories, significantly lower than traditional soda options. Ram Krishnan, CEO of PepsiCo Beverages U.S., stated that "Pepsi Prebiotic Cola represents the next leap forward in giving consumers choice, optionality, and functional ingredients in their cola experience, without sacrificing the iconic Pepsi taste we're known for delivering" [1].
Pepsi Prebiotic Cola will be available for purchase online this fall and in stores next year. This move comes months after Pepsi acquired Poppi, a healthier alternative to soda, for nearly $2 billion. Poppi contains a mix of prebiotics, fruit juice, and apple cider, aligning with the growing trend of gut-healthy, flavorful alternatives to soda [1].
The prebiotic and probiotic food and drink sector has seen rapid growth in recent years. According to consulting firm Future Market Insights, the prebiotic soda market was valued at $262 million in 2024 and is expected to grow by 7.6% over the next decade [1].
PepsiCo's focus on healthier offerings is a strategic move to boost lagging soda sales. CEO Ramon Laguarta announced on an earnings call that the company will introduce protein-enhanced versions of its snacks and new protein beverages this year. Additionally, Pepsi will relaunch Lay's potato chips and Tostitos tortilla chips without artificial colors or ingredients [1].
References:
[1] https://www.cbsnews.com/news/pepsi-prebiotic-soda-new-cola/
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