PepsiCo Implements Up to 15% Price Cuts on Doritos, Lay's and Other Snacks Amid Consumer Pressure
ByAinvest
Friday, Feb 6, 2026 5:45 am ET1min read
PEP--
PepsiCo is cutting prices on popular snack brands like Doritos, Lay's, and Cheetos by up to 15% to boost affordability and reignite consumer demand. The move is part of a broader industry trend of returning to value-oriented pricing after several years of elevated prices. The price cuts are designed to improve competitiveness and encourage more frequent purchases from cost-conscious shoppers.
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